FOR THE NOW AND THE FUTURE

It´s easy to feel deluded and overwhelmed by companies saying they´re green, sustainable and renewable. Therefore we´ll never claim to be any of those things, but we´ll always, in fact every single day, strive to become so. You should know that we, just like you, live on and are dependent of this planet.

When we founded elie Ruby we made a promise to improve whenever it was possible. So what do we mean by that?

 

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WE CARE AND WE´LL ALWAYS KEEP IMPROVING

To create jewelry and run elie Ruby is a passion and amazing reality we are so thankful for, but we wouldn´t want our dreams to ruin the lives of future generations.

In our hearts and souls we together share a deep love for this wondrous earth. We have decided to be transparent about our journey towards becoming and acting like a company that cares. In the end it´s up to you to decide whether this is enough for you and if you want to support us.


THE PROCESS 

CURRENTLY OUR JEWELRY IS...

...handcrafted in Portugal and China. 

....made from recycled silver, gold, brass, silver and cubic zirconia stones.

...partly produced in a factory almost entirely run by solar energy.

...partly delivered in eco-friendly or recycled packaging.

BY THE END OF 2021 OUR JEWELRY WILL BE...

...handcrafted in Portugal.

...made from recycled silver, gold and cubic zirconia stones.

...produced in a factory almost entirely run by solar energy.

...delivered in eco-friendly or recycled packaging.

PEOPLE

The people working at the factories we collaborate with are at least 18 years old.

Required safety equipment is used.

Workers earn what is considered living wages (which means well above minimum wages). 

Vacations of minimum 4 weeks are given yearly.

COMPANY CULTURE

Since October 2020 all clothing and props used during photo shoots are either previously owned or purchased second hand.

For meetings and photo shoots we serve only vegetarian food.

We locate our photo shoots in our close surroundings, which means we can travel there by train, bus or car.

TRANSPORTS

The finished, manufactured jewelry is shipped to Sweden by flight and car and then we ship to our customers by flight and car as well.

Our jewelry is sold within Europe only and this is for two main reasons. 

1. We want to limit the length of our transports and consequently our emissions.

2. We believe in a diversity of brands and keeping brands "local" if possbile. No brand should aim to conquer all
markets.

MEET OUR FOUNDERS

EMBLA JANSSON

CEO and designer

"I had never planned for elie Ruby to happen, so it was kind of random that it did. I was doing my senior year at high school and felt clueless about what to do after graduation. However my sister Hanna came up with the idea to start a company since she´s always loved to have "small projects"  going on (hahah it became more than small)... I thought it sounded exciting and decided to join. I never doubted that elie Ruby would be about design. All my life I´ve Ioved to be creative and this was a way of expressing that.To see my sketches come alive and be worn by customers is the most thrilling feeling.

Thanks to elie Ruby I and my sister have developed a great relationship and I consider her one of my best friends."

HANNA JANSSON

Head of marketing and photographer

"The most rewarding part about working with elie Ruby is the interaction with customers and people who follow us. Every once in a while we receive an email or insta dm from someone who’s happy about their purchase and has taken the time to tell us. Those moments always make me smile cause that’s when I realise what we’re doing is real and appreciated.

My dream is for elie Ruby to keep growing responsibly. I imagine us having a team of people who are talented within different areas and together develop new designs, think about how we can help and encourage others from what we’re doing and continuously better ourselves as a business."